9 in 10 Las Vegas Guests ‘Very Glad’ With 2023 Journey

Posted on: March 13, 2024, 10:32h. 

Final up to date on: March 13, 2024, 10:32h.

Las Vegas is dearer than ever to go to, with many cocktails over $20 and room charges persevering with to climb. However the Las Vegas Conference and Guests Authority (LVCVA) studies that almost all friends have been “very glad” with their time visiting Southern Nevada.

Las Vegas visitor study LVCVA
The Las Vegas Conference & Guests Bureau has revealed its 2023 Las Vegas Customer Profile Research. The report demonstrates that the native financial system in Southern Nevada is robust. (Picture: Las Vegas Conference & Guests Bureau)

The LVCVA’s 2023 Las Vegas Customer Profile Research launched this week was carried out by Virginia-based Coronary heart+Thoughts Methods. The agency makes use of knowledge to find out how shoppers make decisions, insights that can be utilized by businesses just like the LVCVA and on line casino resorts to enhance their product choices.

The 2023 Las Vegas survey discovered that just about 9 in 10 (87%) guests had been “very glad” with their go to, up considerably from 77% in 2022. One other 11% stated they had been “considerably glad.” Simply 2% stated they had been dissatisfied with their tour to the desert valley.

The statistics come from in-person customer interviews carried out all year long in or close to Las Vegas casinos, resorts, and at Harry Reid Worldwide Airport. Pollsters additionally met up with guests on the “Welcome to Fabulous Las Vegas” signal and alongside Fremont Road downtown.

Survey Says

Together with sturdy journey satisfaction charges, practically half of Las Vegas guests reported having their expectations exceeded. The 48% who stated their time in Sin Metropolis exceeded expectations represented a 7% acquire from 2022.

Downtown continues to search out favor among the many touring demographic. Greater than half of all guests — 54% — stated they ventured downtown throughout their journey. Whereas that’s down from 58% in 2022, the speed stays significantly larger than the 42% who reported testing Fremont Road in pre-pandemic 2019.

Las Vegas skilled a rise in return guests and worldwide visitors. The general customer phase was additionally prepared to spend greater than in prior years, as gaming and non-gaming spending each surged.

The common customer spent $570 on meals and beverage, $414 on procuring, $238 on native transportation, and $177 on sightseeing. Leisure spending on concert events and reveals was a lone blight, with spending declining from $310 to $278.

On line casino flooring benefited, too. Seventy-nine % of holiday makers gambled throughout their keep, up 4%, and the typical playing finances was $787, up from $761 in 2022 and $591 in 2019.

The Las Vegas tourism crowd obtained just a little bit older, as the typical visitor final 12 months was practically 44 years previous, up from a document low of 40.7 in 2022. The demographic additionally turned extra numerous, as charges elevated amongst Asian/Asian Individuals and Blacks.

 Vegas Too Costly?

Hop on social media and also you’ll come throughout a flurry of offended posts about Las Vegas, particularly the Strip, persevering with to nickel and dime prospects. Together with ongoing room charge will increase, casinos proceed to lift resort charges and services proceed to grow to be costlier.

The LVCVA research decided that the speed hikes haven’t but turned off nearly all of Las Vegas guests.

We now have 150,000 lodge rooms of all worth ranges for each finances,” LVCVA President and CEO Steve Hill advised the board throughout its assembly on Tuesday.

The 2023 Customer Profile discovered that 27% of holiday makers got here from a family with annual incomes starting from $100,000 to $149,999. One other 21% reported revenue over $150,000.

Sixteen % stated their annual revenue was $60,000 to $80,000, and 17% stated they make underneath $60,000.   

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