NCAA Launches Accountable Gaming Marketing campaign


Posted on: March 23, 2024, 11:16h. 

Final up to date on: March 23, 2024, 11:16h.

It’s the NCAA’s busiest time of the 12 months, as its males’s and ladies’s school basketball tournaments — aka March Insanity — are in full swing. At the side of the closely wager hoops video games, the governing physique of collegiate sports activities deployed a brand new accountable playing marketing campaign.

NCAA March Madness responsible gambling
Oakland Golden Grizzlies sharpshooter Jack Gohlke makes one in every of his 10 three-pointers in the course of the group’s upset of the Kentucky Wildcats in the course of the First Spherical of the NCAA Males’s Basketball Event on March 21, 2024. The NCAA is reminding college students to wager responsibly in the event that they determine to make a wager on this 12 months’s school basketball tournaments. (Picture: Getty)

Titled “Draw the Line,” the initiative seeks to raised educate college students about collaborating in sports activities betting. The marketing campaign debuted on social media this week in the course of the tipoff of the March Insanity tournaments.

“Draw the Line” is aimed in school college students and features a toolkit for universities and faculties that gives assets to help those that search assist.

The American Gaming Affiliation expects the 2024 March Insanity brackets to draw over $2.7 billion in authorized bets, a lot of which might be positioned by school college students. An NCAA research final 12 months discovered that 67% of 18- to 22-year-olds residing on school campuses had wager on sports activities whether or not legally or illegally.

Sports activities betting is in all places — particularly on school campuses — so it’s essential student-athletes get the actual story about the way it can affect them,” stated NCAA President Charlie Baker.

Baker is supportive of authorized, regulated sports activities betting however has campaigned for stronger student-athlete protections like prohibiting oddsmakers from providing prop bets on a person participant’s efficiency.

“We all know some bettors are harassing student-athletes, in order that’s why we’re advocating for coverage modifications on the state degree and launching monitoring instruments round championships to refer critical threats to legislation enforcement. The NCAA is doing greater than ever to guard the integrity of the sport and arm student-athletes with the reality about sports activities betting,” Baker added.

Portnoy Bets Massive

Whereas he presumably has the bankroll to comfortably make such a wager, Barstool Sports activities founder Dave Portnoy made an enormous wager on the boys’s March Insanity match. The businessman and social media persona revealed this week on X that he has $600,000 driving on the College of Connecticut to chop down the nets at State Farm Stadium in Glendale close to Phoenix.

Portnoy risked $600,000 on UConn at +360 to win the NCAA nationwide championship for a second consecutive 12 months. If the Huskies pull off the feat, it might be solely the ninth time a program received the natty back-to-back. Portnoy would web $2.76 million.

The businessman, who offered Barstool to Penn Leisure for north of $500 million solely to purchase it again for simply $1 after Penn encountered regulatory considerations due to Portnoy, acknowledged that the big wager ought to most likely have a bigger return.

+360 shouldn’t be nice odds however on the identical time nice odds. Sure, I’m anxious that everyone is selecting them,” Portnoy stated.

Portnoy positioned the wager with DraftKings. Penn folded on its Barstool Sportsbook in favor of using the ESPN model for its sports activities betting enterprise in a deal price $1.5 billion.

Portnoy additionally has $25,000 on the longshot New Mexico Lobos to win all of it. The wager would web $575,000 if the unlikely state of affairs occurs.

Brackets Busted

Portnoy actually isn’t alone in pondering the Huskies are the group to beat. ESPN’s Event Problem reported that almost 25% of the brackets have UConn going all the way in which.

After simply the First Spherical of the boys’s bracket, no brackets stay completely intact. Upsets by Oakland, Yale, Grand Canyon, James Madison, Duquesne, and Colorado rendered all brackets imperfect.

Mathematicians say the chances of somebody finishing an ideal bracket are about one in 9.2 quintillion.

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