Home Lottery Lowdown Omnichannel PRECIOUS 7’s Shines for Kentucky Gamers   – La Fleur’s Lottery World

Omnichannel PRECIOUS 7’s Shines for Kentucky Gamers   – La Fleur’s Lottery World

Omnichannel PRECIOUS 7’s Shines for Kentucky Gamers   – La Fleur’s Lottery World


New Yr, Extra Sparkle

The Kentucky Lottery Company lately launched PRECIOUS 7’s as a scratch ticket, an “Instantaneous Play” eInstant recreation, and a Quick Play recreation with retail terminal-generated tickets.
The standard Accumulate Image Match recreation with its gems, rocks, and jewels theme was designed by IGT to work seamlessly in each the digital and retail channels for a real omnichannel recreation expertise.

Valuable Inspiration

To create the thrilling scratch ticket, IGT began with the PRECIOUS 7’s eInstants design and supplied the Kentucky Lottery with conventional printing ideas, in addition to the modern Infinity Instants™ printing possibility. The Kentucky Lottery selected the visually interesting Infinity Instantaneous ticket. IGT was excited to increase the PRECIOUS 7’s idea, which had its beginnings in a enjoyable eInstant recreation, into new play experiences. IGT took inspiration from the chosen Infinity Instants art work to create the Kentucky Lottery’s PRECIOUS 7’s Quick Play ticket with an opportunity to win 2x and 3x the prize. A Quick Play ticket entitles the participant to play a sequence of video games with prompt money prizes and one progressive jackpot, which grows with each ticket bought and begins at $10,000. The ticket additionally features a callout and QR code that takes gamers straight to the PRECIOUS 7’s Instantaneous Play digital eInstant recreation web page.

Kentucky Lottery players can triple their fun with the sparkling omnichannel PRECIOUS 7’s game featuring three ways to play and more ways to win.
Kentucky Lottery gamers can triple their enjoyable with the glowing omnichannel PRECIOUS 7’s recreation that includes 3 ways to play and extra methods to win.

This cross-promotion alternative was a part of a sturdy advertising marketing campaign with tv promoting highlighting the a number of methods PRECIOUS 7’s will be bought and performed at retail, on laptop, or by way of cellular. Highlights of the Kentucky Lottery omnichannel launch embrace:


  • PRECIOUS 7’s had the very best participant depend on the primary day of launch for any eInstant recreation launch and was within the prime 5 for the primary three days of gross sales for all launched eInstant video games.
  • A one-day-only promotion for the PRECIOUS 7’s eInstant recreation on September 14, 2023, providing an opportunity to win bonus money, resulted within the second-highest day of gamers enjoying the sport.

Scratch Tickets 

  • PRECIOUS 7’s was the third best-selling scratch ticket in its first week on sale.

Quick Play

  • Since launch, PRECIOUS 7’s has accounted for greater than 21% of gross sales for your entire portfolio of Quick Play video games, probably the most of any recreation within the portfolio. The $10 value level (consisting of PRECIOUS 7’s and two different video games) accounts for 39% of gross sales.
  • Of the three $10 video games, PRECIOUS 7’s accounts for 54% of Quick Play gross sales.
  • Robust PRECIOUS 7’s gross sales have additionally benefited from a progressive jackpot as excessive as $775,000.
Placing it All Collectively

Bringing profitable eInstant titles like PRECIOUS 7’s to retail—and serving to player-favorite retail video games grow to be obtainable on-line—helps lotteries’ development and ongoing relevance by delivering new participant experiences. This consists of proprietary, homegrown IGT manufacturers and favourite licensed content material.

Greatest-in-class lotteries efficiently supply gamers a very holistic, immersive expertise—one that’s thrilling and satisfying each in-store and on-line. Omni means all; all paths to engagement exist when lottery operators have alternatives to serve their gamers in all of the methods which can be significant to them. Because of IGT’s innovation with PRECIOUS 7’s and different omnichannel video games, lotteries can supply all issues to all gamers.

IGT supplies companies to the Kentucky Lottery Company together with its iLottery Platform; iLottery eInstants; lottery gaming techniques; central system; prompt ticket printing; area companies; and hotline.
To be taught extra, please contact your IGT consultant.