TruTV Leans Into Sports activities, Betting in Tried Refresh


Posted on: March 11, 2024, 08:40h. 

Final up to date on: March 11, 2024, 08:45h.

With the NCAA Event kicking off later this month, that is the time of 12 months that tv viewers are reminded in regards to the relevance of TruTV. The remainder of the 12 months, not a lot, however mum or dad firm Warner Bros. Discovery is trying to rejuvenate the community with by leaning extra into sports activities and sports activities wagering.

TruTV
The TruTV brand. The community is planning extra sports activities programming, together with a betting present. (Picture: Wire Cutters Information)

Tonight, TruTV will debut “TNT Sports activities Replace and a betting present referred to as “The Line.” The community can even simulcast sporting occasions, together with the NBA, NHL and the NCAA Event, that additionally air on sister networks TBS and TNT.

By making a primetime block of sports activities programming on TruTV, along with our current premium dwell sports activities on TNT and TBS, we at the moment are capable of ship a extra complete sports activities providing for our followers, whereas producing further development alternatives for our sports activities division and strategic enterprise and league companions,” mentioned Luis Silberwasser, chairman and CEO of TNT Sports activities, in an announcement.

Along with its annual March Insanity protection, TruTV is generally identified for airing actuality content material reminiscent of “Impractical Jokers” and “World’s Dumbest.”

NBA Might Assist TruTV Sports activities, Wagering Efforts

New York-based Warner Bros.  Discovery is a large media conglomerate, with manufacturers together with Animal Planet, Cinemax, HBO, TBS and TNT and there have been lingering rumors that the latter might ultimately wade into the sports activities wagering realm. TruTV would seemingly be a part of that equation.

The NBA would seemingly set the stage for the networks to broaden their attain in sports activities betting and might be the avenue by way of which TruTV  recreates itself and appeals to extra bettors and followers within the course of.

“The NBA on TNT,” which is in its 36th season, might be a super platform by way of which Warner Brothers Discovery might make a sports activities betting play, significantly when contemplating the recognition of the NBA amongst bettors.

TruTV might use the refresh. Based on Kagan knowledge, the community generates simply 33 cents in income per subscriber on a month-to-month foundation whereas TNT instructions $2.97 per subscriber and ESPN garners $10.08 per subscriber monthly.

Potential Gaming Companions

For now, it seems as if “The Line” will likely be TruTV’s foray into sports activities wagering, however that publicity might develop as different programming on the community doubtlessly delves into the realm of betting.

As for doable gaming companions for TruTV, these weren’t talked about within the assertion, however TBS and TNT have preexisting relationships with FanDuel and DraftKings — the 2 largest on-line sportsbook operators within the US.

Moreover, “The NBA on TNT” star and retired NBA legend Charles Barkley is a FanDuel movie star endorser.

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